TRUSTe Privacy Policy

Sell More by Earning Customer Trust



Without an accurate and up-to-date privacy policy, you can be exposing your business to serious and unnecessary risks. These risks are sometimes difficult to know and understand. TRUSTe offers solutions for businesses to meet customer, industry and government requirements and expectations

– specifically through the creation of a policy with the TRUSTe Privacy Policy Generator.

TRUSTe’s Privacy Policy Generator helps your business easily create a policy without the dull and complex legal language that often deters customers from understanding the important information being communicated to them.

TRUSTe services allow your business to:

  • Quickly construct a TRUSTe hosted privacy policy for your site using an intuitive widget interface
  • Accurately describe your site’s data collection, use and storage practices
  • Display a policy that users can easily navigate and understand through intuitive privacy icons
  • Stay up-to-date on new state & federal compliance issues
  • Be notified of hidden data collection practices via automatic scans
  • Have the flexibility to edit your policy as your business grows or changes

Establishing strong privacy practices is a great way to help close that gap of uncertainty and potential mistrust. Meet & exceed:

  • Customer expectations
  • Industry expectation (Example: Google AdWords)
  • Government expectations (Example: California Online Privacy Protection Act of 2003)
  • Privacy drives business by building trust.
  • Increase in purchases*
  • Increase in registrations*
  • Customer confidence

*Seal product only

Thousands of companies rely on TRUSTe’s leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal, they can “Click with Confidence” because the certified website is responsible with their personal information.

TRUSTe has certified more than 40 percent of the top fifty websites, including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp.

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