Symantec Safe Site

Earning Trust Leads to More Sales



Half of consumers believe that their privacy and safety is most at risk while shopping online. Even more shocking, only 16% of consumers believe online stores are trustworthy. If you are not focused on building trust with customers, you are losing out on potential sales opportunities.

Symantec Safe Site encourages customers to trust you by displaying the Norton Secured Seal on your site. The Norton Seal shows potential customers that Symantec, the leader in online security, verifies that your site is legitimate and malware-free. With Symantec Safe Site, you can earn trust and establish your reputation as a credible and safe place for customers to shop.

Symantec Safe Site helps businesses establish credibility online. When a web site displays Symantec Safe Site, it shows that Symantec has verified the identity of the web site and its owners. The seal also means that the web site has passed Symantec’s daily malware scan so visitors can use the site with confidence.

In August of 2010, Symantec acquired VeriSign Authentication Services including VeriSign SSL Certificates and the VeriSign Trust Seal. These leading website security products are now provided by Symantec. In spring 2012, Symantec will complete the transition of VeriSign offerings into its Norton security products family. The VeriSign Seal that our Channel Partners, your customers and their website visitors know and trust will be renamed the NortonTM Secured Seal. The Norton Secured Seal in search results and on your website, plus Norton in the green address bar for Extended Validation users, will bring that sense of protection to websites secured and authenticated by Symantec.

Norton Secured Seal

Recognized by 77% of online consumers, more than any other trust mark.

More Search Traffic

The Norton Secured Seal displays on the search results page for enabled users.

Malware Alerts

Daily malware scans inform you as soon as malware is detected on your site.

Easy Installation

Safe Site is simple to setup with no server configurations or certificates.

How does Symantec Safe Site reassure visitors?

Growing concerns about fake sites, viruses, and identity theft have made consumers reluctant to do business with web sites they don’t know and brands that are not familiar to them. As a result, small businesses struggle to draw traffic to their web sites and to generate the confidence to buy, click, and sign in online. Symantec Safe Site tells web site visitors that the most trusted brand on the internet has verified the site’s identity and that the site has passed the Symantec malware scan.

Can Symantec Safe Site really help increase online sales?

Yes. Customer case studies have shown an average increase in transactions of 24% (ranging between 10% and 36%) when web sites display Symantec Safe Site. Sites that display Symantec Safe Site on their pages, and use an SSL certificate during checkout, maximize customer retention and purchase completion.

How is Symantec Safe Site different from other business seals?

Symantec Safe Site is the only seal backed by the most trusted security brand on the Internet (US Brand Tracker Survey 2009). On average, the Symantec seal is displayed 175 million times a day on more than 90,000 web sites in 160 countries. The Symantec seal has an 86% recognition rate among consumers (US Brand Tracker Survey 2009). In fact, 97 of the 100 largest SSL-using banks in the world, 87% of the largest ecommerce sites in North America and 93% of the Fortune 500 rely on Symantec (including Symantec, its subsidiaries and affiliates) to secure their web sites. As the brand trusted by major banks and retailers, the Symantec seal helps build confidence on all types of web sites.

Do I need to be the registrant of the domain name?

The domain name which will be associated with Symantec Safe Site must be legally registered and Symantec must be able to verify that the Trust Seal applicant either owns the domain name or has exclusive rights to use it.

What if my web site fails a malware scan?

The domain name which will be associated with Symantec Safe Site must be legally registered and Symantec must be able to verify that the Trust Seal applicant either owns the domain name or has exclusive rights to use it.

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